11 tips to cope with anxiety about coming out of lockdown

Easing of lockdown will allow us to get back to the people and things we love, but it's OK if you feel worried about going back to something more "normal" as lockdown restrictions loosen.

The coronavirus (COVID-19) outbreak has been hard for us all and we have all experienced the effects differently, including those of us who have been shielding.

Even positive change can lead to anxiety, and it can take time to readjust to things we have not done for a while.

Feelings of post-lockdown anxiety are likely to pass with time as we get used to the "new normal" but it's important to do what we can to take care of our mental health.

There are lots of things that can help you to manage these feelings and make it easier to adjust.

Here are our top tips for taking care of your mental health as things change.

Website link to tips

Covid-19 Vaccination Programme

Vaccines are the best way to protect people from coronavirus and will save thousands of lives. Three vaccines have now been approved for use in the UK and the government has secured early access to more than 450 million vaccine doses through agreements with eight of the most promising vaccine candidates.
The UK COVID-19 vaccine roll-out is the biggest vaccination programme in NHS history. The goal remains to vaccinate as many people as quickly as possible, with the prioritization guided by advice from the Joint Committee on Vaccination and Immunisation (JCVI). The JCVI are the independent experts who advise the government on which vaccine/s the UK should use and provide advice on who should be offered the vaccination first.

Join the millions already vaccinated (poster)
Every vaccination gives us hope (video)

Mental Health Awareness Week starting on May 10th 2021

COVID-19 has impacted the whole country and for almost everyone, life has had to change fundamentally. Research has shown that since the start of the pandemic there has been an increase in a range of mental health conditions affecting adults. Mind Matters resources have been updated to help in conversations about mental health and things in our daily lives that can affect it.

Every Mind Matters Mind Plan

There are things we can all do to look after our mental well being. The free NHS Every Mind Matters Mind Plan can get you started  by showing you simple steps to help manage anxiety, sleep better and boost your mood. In addition to the Every Mind Matters Mind Plan there is a wealth of content which includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others, including advice for parents, children and young people.

About Your Mind Plan

This quiz includes 5 questions for you. The answers will help you build a practical plan you can use to help maintain and improve your mental health and wellbeing.
Take this short quiz to:

Once you've completed the questions for the first time and emailed your plan, you can revisit and edit it at any time.
Every Mind Matters is aimed at adults aged 18 and over, and is only designed to point you in the right direction. It is not a medical assessment – if you're worried about your mental health or want to discuss your results you should speak to a health professional.
If you are a young person looking for advice on your mental health, there are self-help tips for you.


Stay Home, Protect the NHS, Save Lives

These materials support the National Lockdown restrictions in England and the messaging to Stay home, Protect the NHS and Save Lives. 

National lockdown: stay at home messaging

Every day at home is making a difference poster
​​​​​​​Stay home lets keep going TV advert


Start4Life is Public Health England’s national programme that delivers trusted NHS advice and practical guidance to parents-to-be and families with babies and young children.

It helps parents to understand the importance of the first critical 1,000 days of life and provides expert advice and tangible support to help them adopt healthy behaviours and build parenting skills.

All's well that starts well poster
Weaning poster

Help Us, Help You
Lung Cancer

In February 2021 NHS England and NHS Improvement, together with Public Health England, are launching the ‘Help Us, Help You’ lung cancer campaign.

The campaign highlights that a cough for three weeks or more that isn’t COVID-19 could be a sign of lung cancer and encourages anyone with this symptom to contact their GP practice. While a cough for three weeks or more is probably nothing serious, it could be a sign of something that needs treatment. If it is cancer, finding it early makes it more treatable1 and can save lives.

Famous faces, including Sir Andrew Strauss and Gaby Roslin, along with members of the public who have first-hand experience of how lung cancer can affect you, your friends and your family, are supporting the campaign in a powerful video. The video urges people to contact their GP practice if they’ve had a cough for over three weeks and don’t have COVID-19. It also encourages friends and family to support a loved one if they are concerned for their health. 

Your NHS is here to see you, safely. Help Us, Help You.

Visit nhs.uk/cancersymptoms for more information.

Lung Cancer Poster

Better Health - Every Mind Matters

Make Inside Feel Better 

Public Health England is launching the Better Health - Every Mind Matters campaign to support the nation’s mental wellbeing with the encouragement that “When things aren’t so good out there, make inside feel better”. Aimed at adults, but weighted towards those most at risk of mental health problems, this “Make Inside Feel Better” 2021 phase of the campaign will run across PR, radio, social and digital. The key message will be to encourage people to create a free NHS-approved ‘Mind Plan’.

Stay Home, Protect the NHS, Save Lives

These materials support messaging for the National Lockdown restrictions in England and the messaging to Stay home, Protect the NHS and Save Lives providing information for local authorities, residents and workers about what these restrictions mean for them.

National lockdown: stay at home messaging

Stay at home poster
Stay at home TV advert

Better Health

This January, lots of us are thinking about what we can do for a boost.
So, if there’s something you’d like to change in your life right now, like losing a bit of weight, getting active, sleeping better/improving your mood or quitting smoking, Better Health has lots of free easy ideas and support to help.
Whether it’s your first time making changes, or you are going again, getting started feels good, and these steps can make us healthier, and more able to fight diseases in 2021.
Better Health. Let’s Do This.


TV advert

NHS 111 First

On Tuesday 1st December, NHS Engnd and NHS Improvement launched the next phase of the ‘Help Us, Help You’ campaign which will focus on the NHS 111 Service as a new way to access A&E/Emergency Departments
The aim of this campaign will be to direct people to use 111 first when they have an urgent but not life-threatening medical need, rather than going straight to A&E. If the patient needs urgent care, NHS 111 can now book them in to be seen quickly and safely in A&E/Emergency Departments.


TV Advert

NHS Access Mental Health

The mental health phase of the NHS Access campaign (November to January 2020) seeks to increase awareness of the availability of NHS mental health ‘talking therapies’ and improve knowledge of how to access them by communicating the following key messages:
I just didn't think I'd feel happy again

The Help Us Help You Abdominal Symptoms of Cancer campaign

The Help Us Help You Abdominal Signs of Cancer campaign is launching Monday 9 November 2020. The campaign will focus on the symptoms of diarrhoea, bloating and discomfort in the tummy area that lasts for three weeks or more, which could be symptoms of abdominal cancers (oesophageal, stomach, pancreatic, ovarian, colorectal, kidney and uterine).
This campaign will encourage anyone who has had any of these symptoms (diarrhoea, bloating or discomfort) for three weeks or more to speak to their GP.
Key messages:
•            If you’ve been suffering from tummy troubles such as diarrhoea, bloating or discomfort for three weeks or more, it could be a sign of cancer
•            It’s probably nothing serious, but finding cancer early makes it more treatable and can save lives
•            Speak to your GP
•            Your NHS is here to see you, safely

TV Advertisement

NHS England and NHS Improvement and Public Health England's

'Help Us, Help You' campaign, 'Accessing NHS Services'

launched On Friday 9th October

The campaign addresses the barriers that are deterring patients from accessing NHS services. This first phase focuses on encouraging the public to contact their GP if they are worried about a symptom that could be cancer. 
The NHS has introduced a range of measures to ensure the safety of patients and the ‘Help Us, Help You’ campaign will help to reassure patients that they can receive medical care safely.

That pain just won't go
It's just a little lump
It's just a bit of blood

World Mental Health Day

This year’s World Mental Health Day, on 10 October, comes at a time when our daily lives have changed considerably as a result of the COVID-19 pandemic. 

Every Mind Matters offers a range of resources that help spot the signs of common mental health concerns, offers practical self-care tips and guidance and, importantly, explains when to seek further support. It also has a free NHS-approved online tool the Every Mind Matters Your Mind Plan.
This free online resource helps people take simple steps to look after their mental health, improve their mental wellbeing and support others too.

Search Every Mind Matters

Feeling low? Getting active could make a difference
Feeling anxious? Simple breathing exercises could help

Flu vaccination campaign

The flu vaccination campaign, is part of the award winning 'Help Us, Help You' campaign brand, which this year has been adapted to fully leverage COVID-19 to ‘reframe the risks’, add urgency and maximise cut through and impact of campaign activity..

The flu virus kills thousands on an average year. The vaccine is the best protection. Help us help you protect against flu. Flu is a serious condition that kills on average 11,000 people in England each year and hospitalises tens of thousands more. Adults at high risk from flu are also most at risk from COVID-19 and the free vaccine is more important than ever, to help protect the nation from a double threat this winter. The flu vaccination is the best protection for you and those around you which is why it is offered for free for those most at risk. And this year, the programme has been expanded and the free flu vaccine will be offered to a record number of 30 million people to help protect as many as possible from flu and ease pressure on the NHS and urgent care services. As part of England’s biggest ever flu campaign – alongside adverts across the media and posters in key locations such as GP surgeries, pharmacies and hospitals – eligible people will receive additional direct reminders prompting them to book their appointment, supporting the hard work of local GP practices and pharmacies in driving uptake among their registered eligible patients. Ask your pharmacist or GP if you’re eligible for a free flu vaccine. If your child is at school and aged 4-11-year-old make sure you sign and return the consent form. Visit www.nhs.uk/fluvaccine for more information including leaflets in alternative formats

Get your free flu jab
Flu partner pregnant poster
Flu partner parent 2-3 poster
Flu Easy Read Pamphlet

The Big Download Weekend - the COVID-19 App

The NHS COVID-19 App is part of the large scale coronavirus (COVID-19) testing and contact tracing programme and will be used, alongside traditional contact tracing, to notify users if they come into contact with someone who later tests positive for coronavirus – helping to keep us all safer. The NHS COVID-19 App alerts people at risk of coronavirus, asking them to isolate before they potentially pass the virus on to others as well as providing local area alerts and QR venue check-in. The app will help the NHS understand if the virus is spreading in a particular area, and so local authorities can respond quickly to stop it spreading further and save lives. The app does this while protecting a user’s anonymity. Nobody, including the government, will know who or where a particular user is.

Introducing the app
App features
App fact sheet
App - find out more
App privacy
App pause function
App notifications and alerts
Android download instructions
Apple download instructions

Better Health - Stoptober 2020

Stoptober is back for 2020, with the primary aim of encouraging the nation’s smokers to make a quit attempt for the month of October and beyond. As with previous Stoptober campaigns, this year’s campaign is founded on the evidence that if a smoker can quit for 28 days, they are five times more likely to quit for good.

This year’s Stoptober will look and feel quite different to previous campaigns. Firstly, it will carry the new ‘Better Health’ branding which has been created to support a national health reset moment that launched at the end of July with a focus on obesity. This new branding approach responds to new challenges brought about by the COVID-19 pandemic and the impact it’s had on people’s health behaviours. Secondly, this year we will focus on two distinct audiences who we know from our research have different views and motivations toward making a quit attempt: a primary audience of smokers aged 35 to 60 and a secondary audience of younger smokers aged 18 to 34 (both focusing on C2DE socio-economic groups).

The campaign will comprise two key phases of activity: a ‘rally’ phase which will take place towards the end of September and aims to encourage and prepare smokers to make a quit attempt on 1 October, followed by a ‘support’ phase designed to help them sustain their quit attempt throughout the month.

Smoking Cessation A4 poster
Smoking Cessation A5 booklet

Hands    Face    Space

HM Government has launched Hands Face Space, a new campaign that urges the public to continue to wash their hands, cover their face and make space to control infection rates and avoid a second peak. The spread of coronavirus, particularly in enclosed spaces is shown in a new film, produced with experts in the field, which highlights the risk in simple, everyday interactions.

Campaign poster 1
Campaign poster 2
New campaign film

Better Health - Every Mind Matters - Children and Young People


Most families have experienced upheaval in their daily lives during the pandemic. With children and young people now back at school or college, Public Health England (PHE)’s new Better Health – Every Mind Matters campaign provides NHSendorsed tips and advice to look after children and young people’s mental wellbeing.

Research reveals that the coronavirus outbreak has caused an increase in anxiety in young people4, and over a third of children report being more worried, sad and stressed than before lockdown5. New PHE survey data found that over half (52%) of parents said the mental wellbeing of their children topped the list of their biggest worries6.

The advice available on the Better Health - Every Mind Matters website has been developed in partnership with leading children and young people’s mental health charities. It is designed to help parents and carers spot the signs that children may be struggling with their mental health and show the actions they can take to support them. In addition to the advice for parents and carers the site also provides tools to help young people build resilience and equips them to look after their mental wellbeing.

For more information search Every Mind Matters.

Campaign poster
Campaign film


Better Health

Public Health England has launched a major new adult health campaign to seize the opportunity for a national reset moment. Better Health will help capture the imagination of the nation, using this unique moment in time to help kick start our health to eat better and get active. COVID-19 has affected the whole country; for almost everyone, life has had to fundamentally change. But it has also prompted many people to reflect and think more seriously about their health. What’s more, people have been surprised by how able they have been to change their behaviour, with lockdown showing many that they are able to make and sustain changes to their lives.

The Better Health campaign will kick off by supporting individuals on their weight loss journey, but later down the line, the programme will also provide advice and support for quitting smoking, drinking less and looking after your mental health.

Nearly two thirds (63%) of adults in the UK are overweight or living with obesity. Gaining weight is often a gradual process that takes place over a number of years and modern life doesn’t always make it easy. This extra weight causes pressure to build up around vital organs, making it harder for the body to fight against diseases like cancer, heart disease and now COVID-19.

The brand-new Better Health webpage will be available at nhs.uk/BetterHealth. It provides tools to help people manage their weight loss – from checking their BMI, to getting access to free support tools including the NHS 12-week weight loss plan. The NHS 12-week weight loss plan, available via a new app, promotes evidence based safe and sustainable weight loss. It helps users to make healthier choices, by providing the most up to date evidence based healthy eating and physical activity advice in a magazine format that enables them to keep track of their calorie intake, portions of fruit and veg, physical activity level and teaches skills to prevent weight gain.

Alongside the free NHS 12-week plan, PHE is also working with a number of well-known weight management providers that will be offering exclusive discounts across their weight loss programmes. Partners include, WW Weight Watchers reimagined, Slimming World and Get Slim, get healthy. For full details of these offers and to find out about other Better Health partners, please visit www.nhs.uk/better-health

Better Heath Campaign Guide

We Are Undefeatable

You are twice as likely to be inactive if you are living with a long term health condition. 15 leading health and social care charities representing many of the 15 million people living with long term health conditions, along with the support from Sport England, have come together to create a unified voice and to develop a unique and important behaviour change campaign.

The campaign “We Are Undefeatable” aims to change the misconception that those of us with long term health conditions can’t be active. It seeks to inspire and empower those of us who are least active to build physical activity into our lives in small chunks, in a way that long term health conditions allow, whilst celebrating every little victory.

The campaign includes inspirational real-life experiences of people with long term health conditions getting active despite the ups, downs and unpredictability of their condition.

I walk her. She lifts me. Poster

'Help Us, Help You'

Pharmacy advice

On 20 January, NHS England and NHS Improvement launched the 'Pharmacy advice' phase of the Help Us, Help You winter activity.
The campaign encourages the public to ‘take the drama out of minor illnesses’ and use their local pharmacy as the first place to go to for clinical advice on minor health concerns such as coughs, colds, tummy troubles and aches and pains.
This year the look and feel of the campaign has been updated with dramatic eye-catching new creative – featuring TV advert, social media, out-of-home bus shelter advertising, posters and digital assets.
Itchy Eye
Sore Throat

Catch it. Bin it. Kill it

Public Health England (PHE) and the Department for Health have activated the Catch It, Bin It, Kill It campaign. The flu virus can live for many hours on hard surfaces and therefore practising good hand hygiene can limit the spread of germs and transmission of flu. People are advised to catch coughs and sneezes in a tissue, bin it, and then wash their hands afterwards to kill the germs. Practising good hand hygiene and giving eligible people the flu vaccine is the best defence against the virus. 

Campaign poster

Dry January

Dry January is the annual movement through which millions of people give up alcohol for the month of January. It is run by the charity Alcohol Change UK

The rules:

No alcohol from when you wake up on New Year’s Day until February. And that’s all!

They don't sell Golden Tickets to give you a day off. If you decide to have a drink, that's totally up to you. A drier January is still something to be proud of, and your body will thank you!
But if you can make it through the month alcohol-free, you'll get bigger benefits. The biggest benefit of all is that you'll see you don't need alcohol to have fun, go out, stay in, relax or do anything else you might associate with drinking. And knowing that will help you take control of your drinking year-round.

Why do Dry January?
Taking part in Dry January is a chance to ditch the hangover, reduce the waistline, boost your energy and save some serious money, while doing your body a lot of good. More importantly, it's a way to reset your relationship with alcohol and drink more healthily year-round.

Why sign up to Dry January?
People who sign up for Dry January, whether online or via the free app. are TWICE as likely to make it through the whole month alcohol-free compared to those who go it alone.

But does it work?
Yes! 72% of people who do Dry January are still drinking less riskily six months later.

Is Dry January for charity?
First and foremost, Dry January is for YOU. It's your chance to give booze a break. Your chance for better skin, more energy, a healthier body, better sleep and a whole load more benefits to boot.
Dry January is run by the charity Alcohol Change UK. They started Dry January because:

Lots of people who do Dry January find that they save money by not drinking, and you might decide to donate some of what you save to Alcohol Change UK, to support their work to reduce the harm caused by alcohol in the UK. Every day 20 people in the UK die as a result of their drinking, and the impact of alcohol doesn't stop there - it affects families, communities, and in fact our whole society. 

If you wish to take part or simply want more information then follow this link:



Breaking up is never easy but remember, it's not you, it's them! Join in with the thousands of others dumping smoking for 28 days this October.Now explore the free support options to help you stay strong. There's something for everyone, so what's stopping you?

Campaign leaflet
Campaign poster

'Help Us, Help You'
Before It Gets Worse

This winter, NHS England and NHS Improvement is re-launching the overarching NHS winter pressures campaign – ‘Help Us, Help You’ – to help the public understand how they can stay well this winter and access appropriate services.

In winter, pressures on A&E departments increase substantially, particularly admissions for winter respiratory illnesses, putting an additional, but in some cases avoidable, burden on the NHS. The ‘Help Us, Help You – Before It Gets Worse’ campaign encourages the most vulnerable people in society to take better care of their health as the colder months approach, by promoting self-care and driving an uptake of pre-emptive health measures; and supports the public in finding the right NHS service for their medical need to better enable the NHS to help them. Help Us, Help You – Before It Gets Worse. To find out more, please visit: www.nhs.uk/winteradvice

The following key messages outline the ‘Help Us, Help You – Before It Gets Worse’ campaign:

Winter response

  • You don’t have to suffer in silence. For expert advice, talk to your pharmacist about that winter bug

  • If you start to feel unwell, even if it is just a cough or cold, don’t wait until it gets worse– get help from your pharmacist. The sooner you get advice the better – pharmacists are here to help you stay well

  • Winter can be seriously bad for your health but there are a number of things you can do to keep you and your family well this winter. Speak to your pharmacist for helpful tips and advice

  • If you have a long-term health condition like COPD, bronchitis, emphysema, diabetes, heart or kidney disease, or have suffered a stroke; cold weather can make health problems like these much worse. If you start to feel unwell, at the first signs of winter respiratory illness, even if it’s just a cough or cold, get advice from your pharmacist, before it gets more serious

  • If you’ve been prescribed medication, don’t forget to pick up your prescription before the Christmas holidays start. Many GPs and pharmacies will close over the holidays

  • If you do need help over the holiday period when your GP surgery or pharmacy is closed, contact NHS 111 to get the right medical attention urgently or visit www.111.nhs.uk which can direct you to a local service that is open

  • Older neighbours, relatives, friends and other elderly members of the community are more vulnerable in the winter months and may need a bit of extra help this winter, so make sure you keep in touch, check if they are feeling under the weather, help them stock up on food supplies and make sure they have the necessary medication before a spell of bad weather

  • The ‘Help Us, Help You’ campaign aims to increase peoples’ understanding of the actions they can take to help the NHS to help them before it gets worse.

Cold weather

  • Cold weather can be very harmful, especially for people aged 65 or older: it weakens the immune system, increases blood pressure, thickens the blood, and lowers body temperature; increasing the risk of high blood pressure, heart attacks, strokes, and chest infections

  • It is important to keep warm in winter – both inside and outdoors as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes, pneumonia and depression

  • Heat your home to at least 18°C (65°F), if you can – you might prefer your living room to be slightly warmer

  • Keep an eye out for elderly relatives and neighbours and support them in the cold weather to help them stay well

  • The ‘Help Us, Help You’ campaign aims to increase peoples’ understanding of the actions they can take to help the NHS to help them before it gets worse

  • Visit www.nhs.uk/winteradvice for helpful tips and advice.

'Help Us, Help You'
Winter Pressures Campaign

Launching on 24 October 2019 the campaign aims to share the flu vaccination campaign messages. These include raising awareness about flu vaccinations and who is eligible for a free flu jab.

Target audiences

Flu vaccinations - free flu jabs for:

The flu vaccination campaign is a part of the overarching 'Help Us, Help You' campaign.

'Help Us, Help You'

This winter NHS England and NHS Improvement and Public Health England is once again running the overarching NHS Winter Pressures campaign – ‘Help Us, Help You’ - to help the public understand how they can stay well this winter and access appropriate services.

The winter months can be challenging for the NHS, especially for urgent care services. The Winter Pressures campaign is delivered across a range of phases that target different audiences with different calls to action to help reduce these pressures. This includes messages about flu vaccination, contacting NHS 111, seeking advice at the first signs of a winter illness, accessing evening and weekend GP appointments and the advantages of consulting with community pharmacists.

Campaign poster

Children's Oral Health

The Children's Oral Health campaign in community pharmacy will take place from 13 May - 13 June 2019, to coincide with and complement National Smile Month. The pharmacy campaign is aimed at children under the age of 5 years and their families/carers.


Mental Health - Every Mind Matters

Public Health England launches the first national NHS mental health campaign.

We don’t need to wait until we are struggling with our mental health; ‘Every Mind Matters’ encourages adults to be more aware of their mental health and help them discover simple steps to look after their mental health and wellbeing.
The campaign provides useful resources to help you spot the signs of common mental health concerns, offering practical self-care tips and guidance, and explains when to seek further support. There is a free NHS-approved online tool on the Every Mind Matters website, which helps you build an action plan to deal with stress and anxiety, boost your mood, improve your sleep and help you feel more in control.
To learn more about how to look after your mental health and create your own action plan, visit: https://www.nhs.uk/oneyou/every-mind-matters/

Campaign poster


This campaign highlights that a stroke is a medical emergency and that the public are urged to take symptoms seriously and call 999 immediately if they notice any single one of them in themselves or others. The FAST acronym has featured in the advertising for a number of years and is a simple test to help people identify stroke symptoms.

Act F.A.S.T

Beat The Heat

Although most of us welcome the summer sun, high temperatures can be harmful to your health. The heat can affect anyone, but some run a greater risk of serious harm. As our climate changes, hot spells are expected to be more frequent and more intense. This document will tell you how to stay safe in hot weather, including how to recognise when someone's health may be affected and what to do if you or someone else becomes unwell as a result of the heat.

Campaign leaflet
Keep cool at home checklist
Campaign poster
Keep care home residents safe and well

'Help Us, Help You'

Pharmacy Advice Campaign

On 4th February 2019, NHS England launched a 'Help Us, Help You' Pharmacy Advice campaign, which positioned pharmacies as the 1st place to go to for advice on minor health concerns, such as coughs, colds, tummy troubles and aches & pains.

Help us, help you flyer