Hands    Face    Space

HM Government has launched Hands Face Space, a new campaign that urges the public to continue to wash their hands, cover their face and make space to control infection rates and avoid a second peak. The spread of coronavirus, particularly in enclosed spaces is shown in a new film, produced with experts in the field, which highlights the risk in simple, everyday interactions.

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New campaign film

Better Health - Every Mind Matters - Children and Young People


Most families have experienced upheaval in their daily lives during the pandemic. With children and young people now back at school or college, Public Health England (PHE)’s new Better Health – Every Mind Matters campaign provides NHSendorsed tips and advice to look after children and young people’s mental wellbeing.

Research reveals that the coronavirus outbreak has caused an increase in anxiety in young people4, and over a third of children report being more worried, sad and stressed than before lockdown5. New PHE survey data found that over half (52%) of parents said the mental wellbeing of their children topped the list of their biggest worries6.

The advice available on the Better Health - Every Mind Matters website has been developed in partnership with leading children and young people’s mental health charities. It is designed to help parents and carers spot the signs that children may be struggling with their mental health and show the actions they can take to support them. In addition to the advice for parents and carers the site also provides tools to help young people build resilience and equips them to look after their mental wellbeing.

For more information search Every Mind Matters.

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Campaign film


Better Health

Public Health England has launched a major new adult health campaign to seize the opportunity for a national reset moment. Better Health will help capture the imagination of the nation, using this unique moment in time to help kick start our health to eat better and get active. COVID-19 has affected the whole country; for almost everyone, life has had to fundamentally change. But it has also prompted many people to reflect and think more seriously about their health. What’s more, people have been surprised by how able they have been to change their behaviour, with lockdown showing many that they are able to make and sustain changes to their lives.

The Better Health campaign will kick off by supporting individuals on their weight loss journey, but later down the line, the programme will also provide advice and support for quitting smoking, drinking less and looking after your mental health.

Nearly two thirds (63%) of adults in the UK are overweight or living with obesity. Gaining weight is often a gradual process that takes place over a number of years and modern life doesn’t always make it easy. This extra weight causes pressure to build up around vital organs, making it harder for the body to fight against diseases like cancer, heart disease and now COVID-19.

The brand-new Better Health webpage will be available at nhs.uk/BetterHealth. It provides tools to help people manage their weight loss – from checking their BMI, to getting access to free support tools including the NHS 12-week weight loss plan. The NHS 12-week weight loss plan, available via a new app, promotes evidence based safe and sustainable weight loss. It helps users to make healthier choices, by providing the most up to date evidence based healthy eating and physical activity advice in a magazine format that enables them to keep track of their calorie intake, portions of fruit and veg, physical activity level and teaches skills to prevent weight gain.

Alongside the free NHS 12-week plan, PHE is also working with a number of well-known weight management providers that will be offering exclusive discounts across their weight loss programmes. Partners include, WW Weight Watchers reimagined, Slimming World and Get Slim, get healthy. For full details of these offers and to find out about other Better Health partners, please visit www.nhs.uk/better-health

Better Heath Campaign Guide

We Are Undefeatable

You are twice as likely to be inactive if you are living with a long term health condition. 15 leading health and social care charities representing many of the 15 million people living with long term health conditions, along with the support from Sport England, have come together to create a unified voice and to develop a unique and important behaviour change campaign.

The campaign “We Are Undefeatable” aims to change the misconception that those of us with long term health conditions can’t be active. It seeks to inspire and empower those of us who are least active to build physical activity into our lives in small chunks, in a way that long term health conditions allow, whilst celebrating every little victory.

The campaign includes inspirational real-life experiences of people with long term health conditions getting active despite the ups, downs and unpredictability of their condition.

I walk her. She lifts me. Poster

'Help Us, Help You'

Pharmacy advice

On 20 January, NHS England and NHS Improvement launched the 'Pharmacy advice' phase of the Help Us, Help You winter activity.
The campaign encourages the public to ‘take the drama out of minor illnesses’ and use their local pharmacy as the first place to go to for clinical advice on minor health concerns such as coughs, colds, tummy troubles and aches and pains.
This year the look and feel of the campaign has been updated with dramatic eye-catching new creative – featuring TV advert, social media, out-of-home bus shelter advertising, posters and digital assets.
Itchy Eye
Sore Throat

Catch it. Bin it. Kill it

Public Health England (PHE) and the Department for Health have activated the Catch It, Bin It, Kill It campaign. The flu virus can live for many hours on hard surfaces and therefore practising good hand hygiene can limit the spread of germs and transmission of flu. People are advised to catch coughs and sneezes in a tissue, bin it, and then wash their hands afterwards to kill the germs. Practising good hand hygiene and giving eligible people the flu vaccine is the best defence against the virus. 

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Dry January

Dry January is the annual movement through which millions of people give up alcohol for the month of January. It is run by the charity Alcohol Change UK

The rules:

No alcohol from when you wake up on New Year’s Day until February. And that’s all!

They don't sell Golden Tickets to give you a day off. If you decide to have a drink, that's totally up to you. A drier January is still something to be proud of, and your body will thank you!
But if you can make it through the month alcohol-free, you'll get bigger benefits. The biggest benefit of all is that you'll see you don't need alcohol to have fun, go out, stay in, relax or do anything else you might associate with drinking. And knowing that will help you take control of your drinking year-round.

Why do Dry January?
Taking part in Dry January is a chance to ditch the hangover, reduce the waistline, boost your energy and save some serious money, while doing your body a lot of good. More importantly, it's a way to reset your relationship with alcohol and drink more healthily year-round.

Why sign up to Dry January?
People who sign up for Dry January, whether online or via the free app. are TWICE as likely to make it through the whole month alcohol-free compared to those who go it alone.

But does it work?
Yes! 72% of people who do Dry January are still drinking less riskily six months later.

Is Dry January for charity?
First and foremost, Dry January is for YOU. It's your chance to give booze a break. Your chance for better skin, more energy, a healthier body, better sleep and a whole load more benefits to boot.
Dry January is run by the charity Alcohol Change UK. They started Dry January because:

Lots of people who do Dry January find that they save money by not drinking, and you might decide to donate some of what you save to Alcohol Change UK, to support their work to reduce the harm caused by alcohol in the UK. Every day 20 people in the UK die as a result of their drinking, and the impact of alcohol doesn't stop there - it affects families, communities, and in fact our whole society. 

If you wish to take part or simply want more information then follow this link:



Breaking up is never easy but remember, it's not you, it's them! Join in with the thousands of others dumping smoking for 28 days this October.Now explore the free support options to help you stay strong. There's something for everyone, so what's stopping you?

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'Help Us, Help You'
Before It Gets Worse

This winter, NHS England and NHS Improvement is re-launching the overarching NHS winter pressures campaign – ‘Help Us, Help You’ – to help the public understand how they can stay well this winter and access appropriate services.

In winter, pressures on A&E departments increase substantially, particularly admissions for winter respiratory illnesses, putting an additional, but in some cases avoidable, burden on the NHS. The ‘Help Us, Help You – Before It Gets Worse’ campaign encourages the most vulnerable people in society to take better care of their health as the colder months approach, by promoting self-care and driving an uptake of pre-emptive health measures; and supports the public in finding the right NHS service for their medical need to better enable the NHS to help them. Help Us, Help You – Before It Gets Worse. To find out more, please visit: www.nhs.uk/winteradvice

The following key messages outline the ‘Help Us, Help You – Before It Gets Worse’ campaign:

Winter response

  • You don’t have to suffer in silence. For expert advice, talk to your pharmacist about that winter bug

  • If you start to feel unwell, even if it is just a cough or cold, don’t wait until it gets worse– get help from your pharmacist. The sooner you get advice the better – pharmacists are here to help you stay well

  • Winter can be seriously bad for your health but there are a number of things you can do to keep you and your family well this winter. Speak to your pharmacist for helpful tips and advice

  • If you have a long-term health condition like COPD, bronchitis, emphysema, diabetes, heart or kidney disease, or have suffered a stroke; cold weather can make health problems like these much worse. If you start to feel unwell, at the first signs of winter respiratory illness, even if it’s just a cough or cold, get advice from your pharmacist, before it gets more serious

  • If you’ve been prescribed medication, don’t forget to pick up your prescription before the Christmas holidays start. Many GPs and pharmacies will close over the holidays

  • If you do need help over the holiday period when your GP surgery or pharmacy is closed, contact NHS 111 to get the right medical attention urgently or visit www.111.nhs.uk which can direct you to a local service that is open

  • Older neighbours, relatives, friends and other elderly members of the community are more vulnerable in the winter months and may need a bit of extra help this winter, so make sure you keep in touch, check if they are feeling under the weather, help them stock up on food supplies and make sure they have the necessary medication before a spell of bad weather

  • The ‘Help Us, Help You’ campaign aims to increase peoples’ understanding of the actions they can take to help the NHS to help them before it gets worse.

Cold weather

  • Cold weather can be very harmful, especially for people aged 65 or older: it weakens the immune system, increases blood pressure, thickens the blood, and lowers body temperature; increasing the risk of high blood pressure, heart attacks, strokes, and chest infections

  • It is important to keep warm in winter – both inside and outdoors as it can help to prevent colds, flu and more serious health problems, such as heart attacks, strokes, pneumonia and depression

  • Heat your home to at least 18°C (65°F), if you can – you might prefer your living room to be slightly warmer

  • Keep an eye out for elderly relatives and neighbours and support them in the cold weather to help them stay well

  • The ‘Help Us, Help You’ campaign aims to increase peoples’ understanding of the actions they can take to help the NHS to help them before it gets worse

  • Visit www.nhs.uk/winteradvice for helpful tips and advice.

'Help Us, Help You'
Winter Pressures Campaign

Launching on 24 October 2019 the campaign aims to share the flu vaccination campaign messages. These include raising awareness about flu vaccinations and who is eligible for a free flu jab.

Target audiences

Flu vaccinations - free flu jabs for:

The flu vaccination campaign is a part of the overarching 'Help Us, Help You' campaign.

'Help Us, Help You'

This winter NHS England and NHS Improvement and Public Health England is once again running the overarching NHS Winter Pressures campaign – ‘Help Us, Help You’ - to help the public understand how they can stay well this winter and access appropriate services.

The winter months can be challenging for the NHS, especially for urgent care services. The Winter Pressures campaign is delivered across a range of phases that target different audiences with different calls to action to help reduce these pressures. This includes messages about flu vaccination, contacting NHS 111, seeking advice at the first signs of a winter illness, accessing evening and weekend GP appointments and the advantages of consulting with community pharmacists.

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Children's Oral Health

The Children's Oral Health campaign in community pharmacy will take place from 13 May - 13 June 2019, to coincide with and complement National Smile Month. The pharmacy campaign is aimed at children under the age of 5 years and their families/carers.


Mental Health - Every Mind Matters

Public Health England launches the first national NHS mental health campaign.

We don’t need to wait until we are struggling with our mental health; ‘Every Mind Matters’ encourages adults to be more aware of their mental health and help them discover simple steps to look after their mental health and wellbeing.
The campaign provides useful resources to help you spot the signs of common mental health concerns, offering practical self-care tips and guidance, and explains when to seek further support. There is a free NHS-approved online tool on the Every Mind Matters website, which helps you build an action plan to deal with stress and anxiety, boost your mood, improve your sleep and help you feel more in control.
To learn more about how to look after your mental health and create your own action plan, visit: https://www.nhs.uk/oneyou/every-mind-matters/

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This campaign highlights that a stroke is a medical emergency and that the public are urged to take symptoms seriously and call 999 immediately if they notice any single one of them in themselves or others. The FAST acronym has featured in the advertising for a number of years and is a simple test to help people identify stroke symptoms.

Act F.A.S.T

Beat The Heat

Although most of us welcome the summer sun, high temperatures can be harmful to your health. The heat can affect anyone, but some run a greater risk of serious harm. As our climate changes, hot spells are expected to be more frequent and more intense. This document will tell you how to stay safe in hot weather, including how to recognise when someone's health may be affected and what to do if you or someone else becomes unwell as a result of the heat.

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Keep cool at home checklist
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Keep care home residents safe and well

'Help Us, Help You'

Pharmacy Advice Campaign

On 4th February 2019, NHS England launched a 'Help Us, Help You' Pharmacy Advice campaign, which positioned pharmacies as the 1st place to go to for advice on minor health concerns, such as coughs, colds, tummy troubles and aches & pains.

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